Mitosis Labs brand assets ========================= The complete brand reference for Mitosis Labs, written to be read by an agent. Human version with previews: https://mitosislabs.ai/brand Everything here is free to use when referring to Mitosis Labs. NAME ---- Company: Mitosis Labs. Product: Mitosis, which is also the second reference. Both words capitalized, in the lockup and in running text. Never write: MitosisLabs, Mitosis.ai, mitosis labs, ML, MSL, or OS-1. LOGO FILES ---------- Base: https://mitosislabs.ai/brand/ Use the light form (#e8e4e0) on dark backgrounds and the dark form (#08080c) on light ones. SVG is primary. The wordmarks are already outlined, so no typeface has to be installed. PNGs have transparent backgrounds, except the app icon, which carries its own. Mark. The symbol alone: avatars, favicons, and anywhere the name is present. mitosis-mark-light.svg mitosis-mark-dark.svg mitosis-mark-light-512.png, mitosis-mark-light-1024.png mitosis-mark-dark-512.png, mitosis-mark-dark-1024.png Horizontal lockup. The default signature. Reach for this first. mitosis-lockup-horizontal-light.svg mitosis-lockup-horizontal-dark.svg mitosis-lockup-horizontal-light-1600.png mitosis-lockup-horizontal-dark-1600.png Stacked lockup. For square and vertical spaces. mitosis-lockup-stacked-light.svg mitosis-lockup-stacked-dark.svg mitosis-lockup-stacked-light-1024.png mitosis-lockup-stacked-dark-1024.png App icon. The mark on the void in a rounded square. mitosis-app-icon.svg mitosis-app-icon-512.png, mitosis-app-icon-1024.png Everything above in one archive: https://mitosislabs.ai/brand/mitosis-brand-kit.zip CLEARSPACE AND SIZE ------------------- Clearspace: half the mark's height, clear on all four sides. It is already built into every file, so the files can be placed edge to edge and still be correct. Minimum size: 16px for the mark, 96px wide for the horizontal lockup. Below either, switch to the app icon or the stacked lockup. RULES ----- Do not recolor the mark. Off white on dark, near black on light. Do not re-typeset the wordmark. Use these files. Do not rotate, flip, or stretch. Scale uniformly and leave it upright. Do not add shadows, gradients, glows, strokes, or containers. Do not crowd it. Respect the clearspace. Do not place it on busy imagery. Use a flat dark or flat light field. COLOR ----- There is no brand accent hue. Surfaces are dark, text is off white, borders are glass. Color enters only through the agents. The void: Void #08080c, Surface #111118, Elevated #14141c, Raised #1a1a24 Agent palette: Amber #f0a830, Teal #40c0b0, Coral #e8725a, Cyan #3888f0, Gold #e8b828, Seafoam #48c888, Vermillion #e04818, Violet #8848e0 Text: Primary #e8e4e0, Secondary 55% white, Muted 25% white State: Online #22c55e, Spawning #f59e0b, Dormant #4a4a5a, Error #ef4444 TYPOGRAPHY ---------- Inter carries everything, at weights 200 to 400. Display and headings: 200, letter-spacing 0.08em Subheadings: 300, letter-spacing 0.04em Body: 300, letter-spacing 0.02em Labels: 400, letter-spacing 0.06em Source: https://fonts.google.com/specimen/Inter JetBrains Mono handles anything technical: status, metrics, identifiers, code. 400, letter-spacing 0.04em Source: https://www.jetbrains.com/lp/mono/ Both are open source under the SIL Open Font License. VOICE ----- Short, precise, calm. The interface is clinical and states what happened ("Agent spawned." "3 agents working."). The agents are warm and speak in the first person ("Found something interesting. Check this out."). PERMISSION ---------- Use the mark and the lockups to refer to Mitosis Labs: press coverage, integration directories, decks, an app that connects to the platform. Keep them unmodified and give them room. Do not use them to suggest that Mitosis Labs endorses, sponsors, or partnered with you, do not fold them into your own logo or product name, and do not register them as your own. The mark is a trademark of Mitosis Labs. Press enquiries: press@mitosislabs.ai