Mitosis Labs brand assets
=========================

The complete brand reference for Mitosis Labs, written to be read by an agent.
Human version with previews: https://mitosislabs.ai/brand
Everything here is free to use when referring to Mitosis Labs.

NAME
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Company: Mitosis Labs. Product: Mitosis, which is also the second reference.
Both words capitalized, in the lockup and in running text.
Never write: MitosisLabs, Mitosis.ai, mitosis labs, ML, MSL, or OS-1.

LOGO FILES
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Base: https://mitosislabs.ai/brand/
Use the light form (#e8e4e0) on dark backgrounds and the dark form (#08080c)
on light ones. SVG is primary. The wordmarks are already outlined, so no
typeface has to be installed. PNGs have transparent backgrounds, except the
app icon, which carries its own.

Mark. The symbol alone: avatars, favicons, and anywhere the name is present.
  mitosis-mark-light.svg
  mitosis-mark-dark.svg
  mitosis-mark-light-512.png, mitosis-mark-light-1024.png
  mitosis-mark-dark-512.png, mitosis-mark-dark-1024.png

Horizontal lockup. The default signature. Reach for this first.
  mitosis-lockup-horizontal-light.svg
  mitosis-lockup-horizontal-dark.svg
  mitosis-lockup-horizontal-light-1600.png
  mitosis-lockup-horizontal-dark-1600.png

Stacked lockup. For square and vertical spaces.
  mitosis-lockup-stacked-light.svg
  mitosis-lockup-stacked-dark.svg
  mitosis-lockup-stacked-light-1024.png
  mitosis-lockup-stacked-dark-1024.png

App icon. The mark on the void in a rounded square.
  mitosis-app-icon.svg
  mitosis-app-icon-512.png, mitosis-app-icon-1024.png

Everything above in one archive:
  https://mitosislabs.ai/brand/mitosis-brand-kit.zip

CLEARSPACE AND SIZE
-------------------
Clearspace: half the mark's height, clear on all four sides. It is already
built into every file, so the files can be placed edge to edge and still be
correct.
Minimum size: 16px for the mark, 96px wide for the horizontal lockup. Below
either, switch to the app icon or the stacked lockup.

RULES
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Do not recolor the mark. Off white on dark, near black on light.
Do not re-typeset the wordmark. Use these files.
Do not rotate, flip, or stretch. Scale uniformly and leave it upright.
Do not add shadows, gradients, glows, strokes, or containers.
Do not crowd it. Respect the clearspace.
Do not place it on busy imagery. Use a flat dark or flat light field.

COLOR
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There is no brand accent hue. Surfaces are dark, text is off white, borders
are glass. Color enters only through the agents.

The void:      Void #08080c, Surface #111118, Elevated #14141c, Raised #1a1a24
Agent palette: Amber #f0a830, Teal #40c0b0, Coral #e8725a, Cyan #3888f0,
               Gold #e8b828, Seafoam #48c888, Vermillion #e04818,
               Violet #8848e0
Text:          Primary #e8e4e0, Secondary 55% white, Muted 25% white
State:         Online #22c55e, Spawning #f59e0b, Dormant #4a4a5a, Error #ef4444

TYPOGRAPHY
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Inter carries everything, at weights 200 to 400.
  Display and headings: 200, letter-spacing 0.08em
  Subheadings:          300, letter-spacing 0.04em
  Body:                 300, letter-spacing 0.02em
  Labels:               400, letter-spacing 0.06em
  Source: https://fonts.google.com/specimen/Inter

JetBrains Mono handles anything technical: status, metrics, identifiers, code.
  400, letter-spacing 0.04em
  Source: https://www.jetbrains.com/lp/mono/

Both are open source under the SIL Open Font License.

VOICE
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Short, precise, calm. The interface is clinical and states what happened
("Agent spawned." "3 agents working."). The agents are warm and speak in the
first person ("Found something interesting. Check this out.").

PERMISSION
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Use the mark and the lockups to refer to Mitosis Labs: press coverage,
integration directories, decks, an app that connects to the platform. Keep
them unmodified and give them room. Do not use them to suggest that Mitosis
Labs endorses, sponsors, or partnered with you, do not fold them into your own
logo or product name, and do not register them as your own. The mark is a
trademark of Mitosis Labs.

Press enquiries: press@mitosislabs.ai
